- Blogging is a waste of time.
- No one cares about what I say on my blog.
- Starting and maintaining a blog won’t help my business.
- Blogging enhances my SEO / traffic-building power.
- It’s a way to connect and update my followers about my business.
Before you dismiss blogging on the business level, consider this: 93% of consumers believe that businesses should be involved in social media. Blogging should be the hub, the origination of all your content, which you then spread to social media sites like Facebook and Twitter. (And why create your content on a blog instead of Facebook? Look at this great infographic here: “Facebook or Blog?“)
Blogging is a great way to share your stories, your thoughts, and your advice to your readers. But not only share, but interact. Ask questions, share information you think would be of interest or helpful to those who follow your blog. Don’t make it a yelling contest–which is what a website can come close to doing, but engage in the community around you. After all, you don’t want to scare away potential clients!
A blog is where you generate content…which attracts readers (via SEO, word-of-mouth, and your own marketing) and puts your information (about you, your business, your expertise, your sales process, your advice) out there. Content generates conversations among you and your readers, which creates relationships. And who is someone going to call when they need a service or item? Someone they have a relationship with!
So get out there, blog, and build up your relationships!
As a blogger, website maintainer and more, with a B.A. in Journalism, I'd love to have the opportunity to set up a blog (like this one) for you! Click "hire me" for details!