SEO basics according to Google’s Matt Cutts
Do you know what SEO mistakes to avoid? While search engine optimization can be a consuming topic to grasp, there are a few basics that Matt Cutts, the head of search spam at Google highlighted in a recent video.
Matt prefaced the video by stating that these top five SEO mistakes aren’t necessarily the biggest errors to avoid — but they’re the ones he sees most frequently.
The top five SEO mistakes to avoid:
1) Not having a website. People expect businesses to be online these days — and if you’re not, they most likely will contact your competitors who are online instead. (If you want to set your website up on WordPress, but don’t want to take the time to do it? Or maybe the process is slightly confusing? I can set one up for you!)
2) Not using the right words and titles. People don’t search for “Mt. Everest Height”; instead, when they do a Google search, they’ll type in “How high is Mt. Everest?” You want to write for your readers! Reading out loud what you’ve written is helpful in this.
Also include pertinent business information: hours, how to contact you, what your business is about, etc.
3) Not writing compelling content. Concentrating on link building (essentially targeting just search engines) limits you to focusing on your website in just one particular way. But quality, unique content attracts and keeps those readers.
4) Not thinking about the title and description of your important pages. Especially your home page! When people search and/or bookmark your site, you’ll want it to show up with the correct text — so they know what your site’s about and they’ll click over to your website! I use the Platinum SEO plugin for this.
5) Not using webmaster resources through Google, Bing, etc or learning SEO. There are so many free resources out there!
Watch Matt Cutts’ video on the top five SEO mistakes to avoid:
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