Ideas on what to write about when you’re stuck in a rut
You may have been blogging for awhile now, or perhaps you have just begun the process–but sooner or later you’ll be faced with the problem of not being able to think of something to write a post on. Honestly, even I have this issue. And while you could just find a good, relevant article pertinent to your blog’s focus and slap the intro up with a citation and link (but if you do, make sure you look at my post “NOT your post” for some general guidelines), you don’t want to do that on a regular basis. Pretty soon it will become a habit, and week after week you’re just posting regurgitated content.
When I have a lack of topic ideas, it helps me to turn to a list of post suggestions. Below is a general list for inspiration–but brainstorm and start your own list for general and specific topics relevant to you, your business, and the focus of your blog. Make sure to jot down more ideas whenever the thoughts strike.
Related to your business
- Find a current newsworthy topic and twist it–how can you make this applicable and relevant to your industry?
- Create a Google alert that will send you emails on new information pertaining to the key words you’ve chosen for your search
- Think about other areas of interest that overlap your area of expertise–such as if you’re a Realtor, posts on gardening, home maintenance, mortgage news/help, buyer or seller resources, and tips on moving all pertain to real estate needs.
- Write a post on one of your products or aspects of service
- Publish a how-to post that you have the know-how for
- Whenever you help a client with a problem or answer a question, you can post your suggestions and answers as an article–if you helped one client, there’s bound to be a few more people out there who need help or advice on that same issue.
Local attractions and neighborhoods
If your business is local and not virtual, posting about your city or neighborhood are great ways to show readers that you’re familiar with the area. They may even come to view you as the local expert–making you the first person they call when they need your product or services.
- Stay updated on local happenings in your area
- Highlight a community or senior center, or kids club, or post about the upcoming events they’ll be hosting
- Spotlight a neighborhood or street in your area
- Festivals and events that your area is known for
- Local churches, libraries, museums, historical locations
- Date ideas in the surrounding area
- Natural attractions: trails, lakes, parks, beaches
- Construction projects going on that are of interest or would be useful to know
- City and Chamber of Commerce news
- Pet-friendly locations
- Kid- or family-friendly events and locations
- Best restaurants in town
- Luxurious locations
- Local deals
- Where to stay and what to do when visiting
- Local history with pictures, if possible
- Highlight the locations you frequent
- Take and post lots of videos and pictures!
Interactions with others
- Recommend another business or professional you’re interacted with in a field that’s somewhat related to your own
- Post a viewer’s comment and your response for more reader interaction
- For example, Renee West, a Realtor has had commemorators share a bit of their family history on her local history posts–she shares them again as a new post, which provides her with content and more views.
- Find a blogger who feels differently on a certain topic than you and present your side of the issue, politely!
- Discuss your recent (and great!) interaction with a client of yours. I would make them anonymous and don’t necessarily describe the issue in detail unless you have their consent
Keep in mind that if you’re not a writer, you don’t have to write much or at all. This post itself is pretty long, and most readers have a short attention span, so short articles usually are better. Consider posting videos and pictures that you’ve taken as well, whether alongside some verbiage or on their own.
What are your suggestions and ideas when you’re experiencing blogger’s block? I’d love to hear them!
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